5 practical steps to make your social networks shine!

When a brand, business or company wants to make its mark on social networks, it must position itself to establish its value proposition, promote its product or service and differentiate itself from its competitors. To do this, a strategy must be implemented and revisited periodically to ensure good continuity.

At Innovation Kapital K, we believe that awareness should be the priority in your posts. A “post” on any social network must reach the audience to attract their attention. Whether by responding to or creating a need among consumers, by having the same values ​​as them or by interacting with the audience.

Here are the steps to follow to achieve this!

1 - Create a profile of your target audience: by dividing your audience by age group, location and interests, it will be much easier for you to target them. With this information, you will be able to better capture your audience and create content that corresponds to them.

2 - Listen to social networks: observe the presence of your competitors on the platforms and distinguish yourself. Using marketing strategy analysis as well as a study of the documentation linking your competitors and their consumers (via the web, newspapers and even shopping centers), you will be able to refine your content and diversify.

3 - Plan your publications: develop a schedule to send out your “posts”. Thanks to certain tools, the management of your publications will become lighter. These will help you know when to post, follow trends, and improve your impact on social media.

4 - Borrow the 80/20 rule or the 1/3 rule: the 80/20 rule is defined by 80% of your publications must educate, inform or entertain your audience and 20% of your content can promote your brand. While the ⅓ rule divides your approach into 3, so the first third of your “posts” promotes and generates profits. The second third shares ideas like blogs or testimonials. The third and final third allows for personal interactions with the public. You can also rely on the number of publications your competitors are making to keep up. Example: Instagram = around 3-4 posts/week, Facebook = around 2 posts/day, Linkedin = around 2 posts/day, Tiktok = 1 to 2 posts/day.

5 - Monitor your performance and make adjustments: you can note your success by doing natural referencing. Thanks to this research, you will be able to analyze your strengths and weaknesses to optimize your presence on different social networks.

It’s definitely not a piece of cake. However, we are here to help you with this process. We understand that it is not always easy to follow all the trends, know how to stand out and constantly monitor your productivity. The Innovation Kapital K team wants to show you that it is possible to create engaging and mobilizing content, while respecting your vision and your corporate values.